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THURSDAY - SUNDAY,

March 22-25, 2018:

NADA 2018 - Las Vegas, NV

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AUTO DEALER CUSTOMERS BUY PREPAID MAINTENANCE IF IT’S EXPLAINED RIGHT

POSTED ON: DECEMBER 13TH, 2017

Auto Dealer Customers Buy Prepaid Maintenance If It’s Explained Right
Published in Wards Auto
Proactive service departments should make a dealer-branded prepaid maintenance (PPM) program part of their service-retention campaign.
They can do this even when their OEMs provide a similar program to generate more repeat business.

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PPM BOOSTS BOOSTS VSC SALES AND REDUCES LOSS RATIOS

POSTED ON: NOVEMBER 8TH, 2017

PPM Boosts Boosts VSC Sales and Reduces Loss Ratios
Published in Auto Dealer Monthly
If you want to increase your vehicle service contract penetration while simultaneously reducing reinsured VSC loss ratios, package the deal with a dealer-branded prepaid maintenance plan or sell (or gift) it separately to VSC buyers.

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5 SIGNS YOUR DEALERSHIP IS LEAKING CUSTOMER RETENTION

POSTED ON: OCTOBER 11TH, 2017

5 Signs Your Dealership Is Leaking Customer Retention
Published in Dealer Marketing Magazine
A dealership sinks or swims based on its ability to retain customers—or not retain them. Are you certain you know which outcome you’re moving toward?

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CUSTOMER RETENTION FOR AN ONLINE MARKET

POSTED ON: OCTOBER 4TH, 2017

Customer Retention for an Online Market
Published in Auto Success Magazine
How do you build retention with customers who buy from you, but never set foot in the dealership or meet an employee face to face? It’s an important question for all online retailers, and it should be part of the marketing discussions with your staff and agencies.

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DEALERS’ SHARP FOCUS SPURS F&I, SERVICE CONTRACT SALES

POSTED ON: JULY 6TH, 2017

Dealers’ sharp focus spurs F&I, service contract sales
Published in Auto Remarketing Magazine
DETROIT - Sales of finance and insurance products, especially vehicle service contracts, are expected to range from flat to slow growth over the next several months, especially if interest rates remain low.

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