News and Events
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THURSDAY - SUNDAY,

March 22-25, 2018:

NADA 2018 - Las Vegas, NV

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MAINTAIN YOUR SERVICE DEPARTMENT’S EFFECTIVE LABOR RATE WITH PREPAID MAINTENANCE

POSTED ON: FEBRUARY 5TH, 2018

Maintain Your Service Department’s Effective Labor Rate With Prepaid Maintenance
Discounting services may keep techs busy, but it does little to hold the effective labor rate (ELR)
Published in Dealer Marketing Magazine

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FOR INDEPENDENT DEALERS, PPMS KEEP BUYERS COMING BACK

POSTED ON: JANUARY 12TH, 2018

For independent dealers, PPMs keep buyers coming back
Published in Auto Remarketing
As independent auto dealers look to bolster their competitiveness and strengthen their performance, many are turning to practices franchised dealers have been using for some time to increase their service business and retain customers.

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AUTO DEALER CUSTOMERS BUY PREPAID MAINTENANCE IF IT’S EXPLAINED RIGHT

POSTED ON: DECEMBER 13TH, 2017

Auto Dealer Customers Buy Prepaid Maintenance If It’s Explained Right
Published in Wards Auto
Proactive service departments should make a dealer-branded prepaid maintenance (PPM) program part of their service-retention campaign.
They can do this even when their OEMs provide a similar program to generate more repeat business.

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PPM BOOSTS BOOSTS VSC SALES AND REDUCES LOSS RATIOS

POSTED ON: NOVEMBER 8TH, 2017

PPM Boosts Boosts VSC Sales and Reduces Loss Ratios
Published in Auto Dealer Monthly
If you want to increase your vehicle service contract penetration while simultaneously reducing reinsured VSC loss ratios, package the deal with a dealer-branded prepaid maintenance plan or sell (or gift) it separately to VSC buyers.

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5 SIGNS YOUR DEALERSHIP IS LEAKING CUSTOMER RETENTION

POSTED ON: OCTOBER 11TH, 2017

5 Signs Your Dealership Is Leaking Customer Retention
Published in Dealer Marketing Magazine
A dealership sinks or swims based on its ability to retain customers—or not retain them. Are you certain you know which outcome you’re moving toward?

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